Member Spotlight: Inna Korenzvit

Inna Korenzvit PhotoMember: Inna Korenzvit    

Business: KORE Bookkeeping Solutions, LLC

Who are your ideal clients, what is the problem they have that you help them with, and how does it affect their lives?

Our ideal client is a small business owner who does not have resources to keep a professional bookkeeper on their staff full time. They see their bookkeeping as a necessary evil, which does not add value to their business, and as a result either procrastinate and put it off, or end up doing a sloppy job themselves. We can take care of any and all their bookkeeping needs, from as little as an hour per month filing sales tax returns, to a full spectrum of bookkeeping services. Outsourcing bookkeeping to a professional not only frees up the business owner’s time to run and grow their business, but also reduces their stress and worries about having to do something that they either hate doing, or don’t know how to do.

What solution do you provide, and what are the benefits/results your clients get from working with you?

KORE Bookkeeping Solutions provides a full range of bookkeeping services for our clients, including accounting system setup, initial data entry and data cleanup as needed, as well as on-going bookkeeping activities, receivables and payables, income and expense tracking, reconciliations, reporting, local and federal tax remittances. Our services bring many benefits to our clients:

  • Keep track of income and expenses
  • Better manage cash flow, track delinquent payments and duplicate invoices
  • Avoid overdraft situations and charges
  • Pay taxes on time and in proper amounts, to avoid penalties
  • Keep track of all the allowable expenses to maximize tax deductions
  • Significant savings on tax return preparations
  • Easier to secure bank loans

Maintaining clear picture of the financial health of the business, enables the business owner to make smart business decisions based on correct financial data.

Beyond the financial benefits, there is also a peace of mind in knowing that their books will be done correctly and on time.

Contact Inna:

Write. It. Down.

I’m a commercial litigator. Fighting over contracts is what I do almost every day.

It still amazes me how often I see smart, successful business people making simple mistakes in their transactions that end up costing them thousands of dollars in damages, settlements, and legal fees. Over the next several months, I’ll be offering tips that you can use in your everyday business that will help you avoid these pitfalls.

In this first installment, I’ll start simple: Write. It. Down.

I’m not trying to suggest you need to have a full-blown thirty-page agreement every time you order your monthly supplies from your distributor or hire an IT contractor to spruce up your webpage. But you do absolutely need to write something down with the general details of every agreement you reach as part of your business.

Don’t try make this too complicated. It can literally be two words on a cocktail napkin, or a short email to yourself. It would be better if it included a date and time, as well as all the key details. Even better if it was something (like an email) you sent to the other party, and best yet if they responded and confirmed. But for now, you don’t even have to go that far. You just need to develop the habit of creating something in writing you can point to when a dispute arises (and a dispute will arise), that will support your side of the story.

Now, this isn’t to say that simply writing down, “ordered 10,000 business cards from Jennifer,” will automatically mean you’ll prevail in a lawsuit against Jennifer if there is a dispute over your order. It’s not always that simple. But in every case in which a dispute arises, you will be exponentially better off if you can point to something that was written down at approximately the same time as the agreement and that supports your view.

Many times – especially if the other side doesn’t have anything in writing that they can point to – you can avoid the necessity of lawyers and lawsuits all together. After you tell them you wrote down the agreement when it was made, and it lines up with your story, they’ll usually back down. But if you don’t have anything to defend yourself, it’s their word against yours and they’ll have no incentive to move on.

The bottom line is this simple tip will save you money and heartache in the long run. This issue most frequently arises when the disputed amount is big enough to create a huge burden for you, but not big enough to justify paying a lawyer. Unless you can get out early (which “writing it down” will help you do), you’ll be stuck paying someone money you don’t owe, or paying a lawyer to defend a dispute that is worth less than the legal fees.

So, the message is simple: just write it down.

Jared SuttonJared Sutton is in the commercial litigation group in the Phoenix office of Lewis Roca Rothgerber, LLP, which is a proud corporate partner with NAWBO’s Phoenix Chapter.

Call for Nominations: NAWBO Board of Directors

This is an official call for nominations for the national NAWBO Board of Directors for the term of 2016-2018. The nominations committee is seeking board candidates to apply who possess the following leadership attributes and qualifications:

  • MEMBERSHIP: Is a NAWBO® voting member in good standing.
  • SERVICE: Has proven history of service and commitment to NAWBO® at the local and/or national level.
  • EXPERIENCE: Is an experienced board member with history of service on other national boards of nonprofit or membership organizations.
  • VISION: Has the ability to see the big picture, and to help develop strategy and policy to help the organization achieve its mission.
  • STEWARDSHIP: Has the ability to serve and promote the interests of the organization and the women’s business community at large.
  • INTEGRITY: Has the discretion to maintain confidentiality of board discussions and speaks with one voice when representing the organization to the community, even when in disagreement with majority decisions.
  • KNOWLEDGE: Possesses knowledge and understanding of the issues and concerns of women business owners; and has the commitment to stay informed and knowledgeable on all pertinent issues that impact our members.
  • ORGANIZATIONAL DEVELOPMENT: Has the willingness to become thoroughly familiar with the mission and how the organization actually carries out the mission day-to-day through its organizational structure and operations.
  • PERSONAL COMMITMENT: Is willing to take time and make the effort needed to fulfill director responsibilities: including understanding strategic, financial and operational issues facing the organization; and engaging personally and directly with the organization whether through financial support, advocacy, networking, personal service, or other support activities.
  • COLLEGIALITY: Has the ability to work well with others and to show respect for the ideas and views of fellow board members and staff; with the full understanding that boards operate as a body.
  • DIVERSITY: Represents a diverse segment of the women business community and have deep resources and connections in the business community.
  • FINANCIAL COMMITMENT: Possesses financial resources and capacity to make a personal contribution or bring in a sponsorship of $5,000 or more annually to the organization.
  • MEETING ATTENDANCE: Is willing to commit personal time and resources to attend all board meetings, including travel expenses. Missing more than two (2) board meetings may result in disciplinary action and/or removal from the Board.

You may learn more about the board position and access our NAWBO® National Bylaws by clicking on the link below:

The written nomination materials submitted by or on behalf of the prospective director candidate are critically important to the evaluation of her candidacy and should be prepared and submitted with careful attention to their importance. Please note that nominations that do not include all required documents and are not submitted by the October 15, 2015 deadline will NOT be considered.

To submit a nomination for full consideration, please follow these steps:

  1. CLICK HERE to complete and submit the online Nominations Form.
  2. Email the candidates most current resume/bio and headshot and any other supporting documents that may support your nominee’s candidacy at
  3. Submit both the online Nominations Form and the supporting documents no later than October 15, 2015, 6PM PST. If you need additional information or have any questions, please contact the Nominating Committee at

Please note, the in-person interviews for selected candidates will be held in Arizona on January 29-31, 2016. Thank you for your interest and continued commitment to NAWBO.

Are you taking advantage of your NAWBO member benefits?

NAWBO Phoenix LogoAt the monthly luncheons, look for a membership table with helpful information about how to make the most of your membership. Members from the membership committee will be on hand to answer your questions. Below is a list of membership benefits – are you taking advantage of as many of them as possible?

  • Annual National Women’s Business Conference
  • Educate yourself and develop skills to enhance your business through luncheon speakers and programs, NAWBO University, Mentor program, and Neighborhood NAWBO luncheons
  • Free access to AMFAM Business Accelerator online business education and toolbox
  • Purchase a vendor table at a monthly luncheon to display and market your business
  • Bi-weekly E-communications
  • Free or low cost marketing and advertising opportunities: membership directory (printed and online) and newsletter advertising; highlights of your success stories in the newsletter; share your expertise through articles or blogs (if it’s good enough for a press release we forward it to local and national publications); some articles/blogs could also end up in our exclusive quarterly insert in InBusiness Magazine
  • Corporate Partner discounts
  • Opportunity to attend meetings and events of our Community Alliance Partners
  • Networking opportunities: Monthly luncheon, monthly happy hour, Neighborhood NAWBO luncheons (increase your exposure by speaking at any of the four Neighborhood NAWBOs), Wine with the President, Book Club called Business, Books and Brains
  • Recognition of some members at our annual Desert Diamond Awards Gala in June
  • Opportunity to join the NAWBO Phoenix LinkedIn group
  • Build long lasting professional relationships and friendships
  • Option to get involved in many NAWBO committees
  • Access to online listing of all NAWBO Phoenix members who are professional speakers
  • Enhance public policy and the business environment in Phoenix, Maricopa County and Arizona for women business owners

NAWBO Phoenix Membership offers women-owned businesses a national and local platform to tap into the power of an already established community of women entrepreneurs. At the national level, NAWBO touts a membership of more than 5,000 members and 60 chapters across the country including Phoenix.

Since 1975, NAWBO has helped women evolve their businesses by sharing resources and providing a single voice to shape economic and public policy. Through entrepreneurial success and community involvement, our members help elevate NAWBO’s brand by proudly showcasing their association with an organization that propels women business owners into economic, social and political spheres of power.

Challenging Digital Boundaries

Technology OverwhelmIf your doctor only glanced at your chart before telling you that you have cancer and that you need surgery, you’d likely get a second opinion. If your surgeon greeted you on the morning of surgery and told you that he was awake the night before answering emails from the hospital’s chief of staff, you’d likely jump off the table and run. Yet, in the name of customer service, we expect lawyers, accountants and other professionals to respond quickly to emails and be available 24/7. We have forgotten the value of a thoughtful response and well-rested professionals.

Employees respond to the growing digital pressure. A report by Knowledge at Wharton revealed that 83% of professional workers check their emails after work, 66% take their technology with them on vacation, and more than 50% report sending emails while having a meal with family or friends. The MIT Sloan Management Review reported that 73% of employees worry that they will be at a disadvantage at work if they disconnect or do not instantly respond.

Even when not pressured by the boss, many adults are as addicted to their smartphone as their children. Some adults check emails and texts more than 150 times a day. These urges are fueled by a psychological need to feel wanted, important and avoid “missing out.” Failure to respond immediately results in stress, worry and fear so the sender makes more attempts to communicate and overwhelms others’ and their inboxes.

Triaging work emails at night contributes to stress because emails are like rabbits — they multiply. Emails beget responses, which beget replies. Additionally, checking emails from the boss or clients before bedtime contributes to insomnia.

A “faster is better” customer service style and a constantly connected work force is costly. Professionals who do not disconnect suffer from chronic stress, which contributes to physical and mental health issues. Because time and focus is lost each time one redirects attention from a task to an email and back, employees who are “always connected” are less productive and creative. Personal relationships are impacted too. Many parents sit at the family dinner table focused on messages from colleagues instead of family.

Companies also pay the price for the constantly connected work culture. Pressure to work everywhere and all of the time often results in increased absenteeism, burnout and work/life conflict. Additionally, companies are facing increasing threats of lawsuits from employees, who are seeking compensation for time spent answering emails after hours. This litigation threat may grow, if the Labor Department raises the salary threshold for overtime pay. It is time to challenge assumptions about a constantly-connected workforce.

Since no one wants to be viewed as a slacker, change must start at the top of an organization by revising policies that reflect thicker boundaries between work and home, including agreed-upon offline time. Harvard Professor Leslie Perlow found that just one predictable night off improved job satisfaction for teams. Additionally, work product and productivity can be improved by encouraging employees to disconnect for periods of time during the day to focus on a project. Just as patients want well-rested and thoughtful doctors, clients need to be educated about these benefits for all professionals. To allay fears of important clients and colleagues, key staff can offer their cell numbers, recognizing that people feel less comfortable calling than emailing after hours.

Because role models matter, leaders must model healthy habits with technology and respect others’ boundaries. For example, leaders should put late night emails in the “draft box” to be sent during normal work hours to allow team members to psychologically detach from the office and recover from the workday stress. Consensus among teams and organizations about offline time and reasonable response times will help limit the build up of the inbox over night.

Checking dozens of times each day results in hours of lost productivity and accuracy because time is lost while reorienting to the original task and more mistakes occur after returning to the work task. Productivity and accuracy can be improved by spending focused time on email and turning off notifications between email sessions. For example, employees can schedule 30-minute email sessions three times a day or avoid email until the most important task of the day is done.

For those who feel addicted to technology, digital “recovery” starts by changing their self-talk. For example, it is important to recognize:

  1. people are in charge of technology and not the other way around;
  2. flexibility does not mean always available;
  3. busy answering emails does not mean productive; and
  4. emergencies are rare.

Additionally, like the principle of scarcity, which suggests that people value the things that are not easily available, people who are not always available are valued more by others. Employees should be encouraged to identify their strengths beyond, “always available, first to respond.”

Highly addicted people may need to start small, such as going to the grocery store without a cell phone or doing morning routines without checking email and turning off notifications to quell the urge to check. Separating personal and work emails will avoid inadvertently getting sucked into work matters after hours. Practicing mindfulness — being present and attentive where you are — also improves relationships and boundaries between work and home.

Following a heart attack, one chief executive officer at a national real estate company took a hard look at his life and his company’s “always on” culture. He surprised his employees at a national meeting by challenging them to disconnect more and to create time for deep thought and reflection. In the knowledge economy, people are the company’s greatest assets. Ignoring the costs of the constantly connected work culture is dangerous. There is no need to wait for a wake up call; developing a healthier relationship with and use of technology will benefit the organization, the employees, and their clients.

Jill GoldsmithJill Goldsmith is an executive and leadership coach and professional speaker.  Jill strengthens leaders and teams through coaching that focuses on leadership behavior, communication effectiveness, emotional intelligence, organizational development, and strategic planning.

Guest post by NAWBO member Jill S. Goldsmith, J.D., LAC, NCC. Article originally appeared on the Huffington Post blog.

Strong SEO is a Start. But Wait…There’s More!

First–don’t shoot me for saying this. Traditional advertising isn’t cutting it anymore. I remember back in the day when I worked as a sales rep for a local TV station in Alaska, KYES Channel 5. It was 1998 and the station owner, Jeremy Lansman, wanted me to start selling ad space on our website. I thought he was crazy. Who in their right mind was going to spend money on website advertising when I could sell them $8 rotators? Looking back I have to giggle. Kind of ironic considering now I’m an internet marketer, however, it took a lot of years before I admitted it—but he was and still is… well, brilliant.

While print, television, and radio advertising are still very relevant in some industries, online marketing has become a necessary addition to traditional marketing plans, especially for businesses to be found by their audience.  Let’s face it, we’re more plugged in than ever! Thousands of people go to the web to search for goods and services rather than use a phone book.

Just for the sake of online search alone–there were 2,954,252,063 Google searches already performed today–at the exact time I wrote this piece alone!

Further—most of them aren’t using a laptop or a PC. They’re on their smart phones searching in real time. For businesses today, the key to being found is no longer the Yellow Pages, but having a presence online and one that’s mobile responsive. Basically what that means is that the site is the same on web, tablet, or mobile, and when visited “responds” by changing itself appropriately for a quality end-user experience.

It’s all about your business being relevant to what your potential customers want and with the new Google Panda, Penguin, Hummingbird (and the rest of the Google zoo…) algorithm updates, relevancy is nearly at the top of the ranking list. Especially when we consider the recent partnership between Google and Twitter where a company’s tweets will now appear in online search engine results. First impressions matter–if you look like a dingle-berry on Twitter, you’ll definitely look like a dingle-berry on Google. Yep, this relevancy thing is super important. You’ll have to get this right. We’ve also found that the best results come when using not just SEO, but social media marketing and search engine marketing in conjunction with one another. The power of the triangle really works and here’s why.

The Power of the Triangle - SEO, SMM and SEMBreaking it Down

Search Engine Optimization

Think of SEO as the foundation to your home. When you have the right keywords in place and all of your on-page SEO is set, all of the other efforts that you build on bring that house to life. You need that foundation all the time and on-going. You need to trust that foundation will be strong enough to hold the house in place if there’s an earthquake. Here’s an example:

At the rate that Google changes its algorithms your website needs to be constantly updated to accommodate them. Fresh content that is relevant to your audience, proper keyword usage, and knowledge of the latest Google updates are just some of the critical ingredients to SEO.

Here’s some stats to get your attention:

  • 61% of Global Internet UsersResearch Products Online
  • Google owns 5%of the search engine market share, Bing 18.4% and yahoo 10.3%.
  • 60% of all organic clicks go to theTOP 3 organic search results.
  • 70-80%of users ignore the paid ads on the results page, focusing on the organic results.
  • 75%of users never scroll past the first page of search results.

What does this mean for your business? You’re familiar with the riddle–“If a tree falls in the woods and no one is there to hear it, did it make a sound?” Exactly my point. If your potential customers can’t find you through a search engine, they. are. NOT. going. to find you. A good SEO strategy is necessary so your website is visible to the people who are looking for your goods or services. They’ll concentrate on your foundation and also the framing as the rest of your house gets built. Such as off page SEO strategies by way of citations and NAP (name-address-phone listings) consistency, among others.

Social Media Marketing Campaigns

You’ve read the articles and know all the stats. Social media isn’t just for kids anymore. Platforms like Facebook, Google+, Instagram, Pinterest, LinkedIn and so many more are the medium for communicating with a wide number of people.

The average American spends 37 minutes on social media a day. If businesses are going to reach potential clients, they are going to need to have a robust social media strategy as part of their overall online marketing plan. However, the key is to unlock the engagement.

You can post to social all day long, but that’s not going to bring any traction. I witness so-called marketers do it at the expense of their clients’ marketing dollars. They go in claiming to be an authority to help small business owners by taking the social tasks off their hands while at the same time doing their clients an injustice.

The results are…well there really ARE NO results. There’s no organic growth and a serious lack of engagement which equals no traction.  It takes a strategic approach to break away from mediocrity and not simply spew junk content on their client’s social channels just to have something to post. Again…back to the dingle-berry reference above.

Enter SEM—Search Engine Marketing

Yes, we love social media but where we make a difference is when we start with the foundation of SEO and build our social around the overall marketing strategy. We have a proven strategy that works; when a social plan is combined with a strategic search engine marketing campaign, the results are astounding!

In a study by Marin Software, they found that marketers who combine search engine campaigns with social media campaigns had nearly twice as many conversions and DOUBLED their revenue vs. using only social or search campaigns.  According to the study, people who clicked on social AND search ads spent nearly twice as much as people who only clicked on social ads.

Impact of Search on Conversion Graph Search Campaign Performance Graph

What does all of this mean for you and your business?

Implementing a strategic marketing plan that uses both SEM and SMM with a solid foundation of SEO is the much needed approach for being relevant in all aspects of your online presence. Have a sit down with your marketing professional and look at implementing a plan that will both drive engagement and give you the SEO rise you’re looking for. The power of the triangle will make a difference if done right, we promise!

kristi-churchKristi Church is the owner of Infinite Reach, a full service marketing and visual communications agency that specializes in SEO, social media marketing, graphic design, website builds and corporate photography. For additional information, please visit:

Accelerate Your Business with Think Global Institute

Apply to the Think Global Institute

tgi-logo_onwhiteThe Think Global Institute is in Arizona and they are excited to announce that Arizona State University will provide partial program scholarships for up to 15 women participating in Think Global Institute (TGI)‘s November/December program. With ASU support, select women business owners will only be responsible for $750 of the $2,000 TGI program fee. The TGI program is a business accelerator for women business owners in high-growth sectors who are in revenue. Apply today. Applications will be accepted until end of day, October 31, 2014. Please share this email with friends and colleagues who you think may be candidates for the program. 

What qualifies as a high-growth sector?

High-growth sectors include:

  • Technology
  • Energy
  • Healthcare
  • Advance Business Services
  • Education
  • Manufacturing
  • Aerospace and Defense
  • Optics/Photonics

Other sectors will also be considered; please see the application for details. 

What is the program timeline?

  • October 31: Final deadline: applications due. On a rolling basis, accepted cohort members will be notified within 72 hours after applying.
  • November 1: All TGI cohort members selected.
  • November 3 – December 5: TGI program held.

The TGI program includes meetings, events and classes (approx. 4- 8 hours per week). No meetings, events or classes will be held during Thanksgiving week. 

Where can you learn more?

Where can you learn more?

Join us for an information session on Monday, Oct 27 from 8-9am at ASU SkySong. [map] (Bagels and coffee will be served.) Park in any uncovered spot in the north lot of SkySong. Once you are parked, enter the main lobby of SkySong. Signage for the info session will be posted.


President’s Post – The Importance of Connections for your Business

NAWBO has hit the ground running this new program year. We had a record number of attendees at the August NAWBO Phoenix Luncheon, which means to me that people are ready to Get Down to Business. Part of getting down to business is making good connections.

When I joined NAWBO over 5 years ago, one of the first things I noticed was that everyone was so supportive and willing to help me get connected to other members that could help benefit me and my business.

I was pretty new to the business ownership thing, so I didn’t realize the impact that having a well-connected network would have on my business. Now that I have gained some insight on the importance of connections, I want to share some of them with you.

Connections is a broad term for business relationships that benefit both you and the person you have developed the connection with. These connections can take place in many different ways. You can create useful connections with fellow entrepreneurs, executives in the business community and even your neighbors. Also, online social media is a great way to start a connection with others. In the professional world, these connections tend to pay off in a big way. If you leverage your NAWBO membership and develop connections with the people you meet you can see a significant impact on your business.

Photo courtesy of Easel photography

Photo courtesy of Easel photography

Connections Lead to Business

As you continue to make connections, you will find they open up business opportunities in unexpected ways. You may not make the connection to the exact person you need, BUT the connections you do have can introduce you to the person you DO need to meet. Remember, most companies prefer to work with people they know, like and trust. Your connections can help get you in the door and warm up that contact before you even reach out to them. Getting referrals from your connections to the businesses that buy the products or services you offer is the best way to leverage the contacts you have.

Connections Develop Your Marketing Skills

Connections require important communication and nurturing skills, the same type of skills that prove useful when you are marketing your business. As you make business connections, you will learn how to address different personality types and how to effectively communicate your ideas. These “understanding” skills can help you craft better messaging to your target market based on how they like to be communicated to.

Connections Are a Great Source of Ideas and Information

In casual business networking, there is rarely time to discuss topics in-depth or offer innovative ideas. However, I have learned that a good connection is a constant flow of information between you and another person. The key to this exchange of information, stories, and ideas, is that it’s mutually beneficial. If you need new marketing methods or to meet a challenge that has you at a loss, you can seek out answers using the connections you have formed.

Connections Can be Made Anywhere and With Anyone

I always say, never underestimate who a person knows or where you can make a great connection. Your stay-at-home neighbor could be the sister of a decision maker in a company you are trying to get into. The other parent on your kid’s sports team may be the owner of a business that could really use your services. I hear people all the time make judgment on whether they think someone can help them without ever getting to know them. That is a bad idea in my book. Yes it takes time to get to know people and build connections but the rewards outweigh the efforts.

The next NAWBO event you attend, keep in mind that everyone in the room may not be your next client but the people THEY know can be. It’s important to connect with them to start building and expanding your powerful and profitable network.

President’s Post – Let’s get down to business

Five years ago when I became a member of NABWO Phoenix I never thought I would have the privilege and opportunity to server as its President. I’m thrilled to have the good fortune to give back to the organization that has helped my business growth. One thing I did learn very quickly is that NAWBO Phoenix is the premier organization for women in business who are not just looking for a place to network, but who are looking for resources, connections and the ability to collaborate with others to grow their businesses.

The National Association of Women Business Owners (NAWBO) propels women entrepreneurs into economic, social and political spheres of power worldwide by: STRENGTHEN the wealth-creating capacity of our members and promote economic development; CREATE innovative and effective changes in the business culture; BUILD strategic alliances, coalitions, and affiliations; and TRANSFORM public policy and influence opinion makers.

I started thinking about a theme for the 2014/15 program year and began by reflecting on what we had already accomplished. The list is very long. A few things we’ve focused on, were honoring our past, deepening our connections, collaborating with other organization and strengthening the power of NAWBO. Now it’s time to leverage what know, and who we are and “get down to business.” So the theme I have chosen for this year is “Let’s Get Down to Business.”

The members of NAWBO Phoenix are ultimately here to grown their businesses, companies and corporations. NAWBO Phoenix has some of the best programs in the country to support women in achieving their business goals. We are kicking off our award winning Mentoring program, if you are interested to learn more visit our website.

I know I have benefitted greatly from my NAWBO membership and as an organization we want to make sure that all our members and partners receive a return on their investment that is over and above what they expect. I’ve experienced it so I know it’s possible.

We have put together a rock star group of women to lead this program year as the Board of Directors. Learn all about them at our website. These fantastic women have raised their hands to support this organization, its members and me as President, and I could not be more thrilled and excited to work with them. They are ready to rollup their sleeves and “Get Down to Business.”

We are looking forward to growing our membership and to continue to provide the world-class events and educational opportunities our organization has become known for. I invite business owners throughout the Valley, men and women alike, to come to a NAWBO Phoenix event, we have a variety of workshops, speakers, and networking opportunities for just about anyone. To learn more about NAWBO register for an event, and “Let’s Get Down To Business.”

Dorothy Wolden
2014/15 President NAWBO Phoenix

Corporate Partner Highlight Infusion Soft

Infustionsoft logo




Business Name: Infusionsoft

NAWBO Contact: Tracie Rollins

Content Marketing Strategy Manager

Tel: 480-499-6739

What this business offers:
Infusionsoft is the leading sales and marketing software for small businesses, designed to help them get organized, grow sales and save time. Unlike other software providers, Infusionsoft is solely focused on small business success and provides one easy-to-use system for sales and marketing.

Owner: Privately held

What makes the business unique?
At Infusionsoft, we’re dedicated to a single purpose — helping small businesses succeed.

We believe in the passion and dreams of entrepreneurs. We believe they are job creators, problem solvers, innovators and the backbone of the economy. Small businesses are what make communities special and unique.

We understand the joys and pains of entrepreneurship. Over half of our employees have owned and operated a small business at some point in their lives. Being a part of the Infusionsoft team means championing entrepreneurs and fighting for small business success. Together we are making a positive impact in the lives of our customers, and by doing so, we’re striving to make a positive impact in the world.

Biggest daily challenge
Our biggest challenge is attracting the right talent to help our company grow and scale.

Why should customers choose your product or service?
We help entrepreneurs rethink how to get organized, grow sales and save time. Our extensive ecosystem of products, services and local partners is focused on simplifying sales and marketing so that entrepreneurs can spend more time doing what they love.

 With Infusionsoft, you can:

  • Centralize all customer interactions and daily activities in one place
  • Capture new leads, automate follow-up and turn them into customers
  • Identify the hottest leads so you can close sales faster.
  • Sell more online and automate repetitive tasks.

With everything you need in one system, you can save time and simplify your day.

How long have you been a NAWBO Corporate Partner?
Since 2013

Why did you decide to become a NAWBO Corporate Partner?
This answer is easy. We care. Our purpose is to help small businesses succeed, we partner with NAWBO to facilitate that purpose through sponsorship of NAWBO and Young Entrepreneur’s Academy coupled with volunteering, mentoring and training.

What has worked better than you anticipated?
The small business owners that we meet at NAWBO are amazing, powerful and passionate leaders in their field.  We’re excited to see them thrive in their business.