NAWBO members launch app for finding women-owned businesses

Looking for a plumber, printer or other products or services? Why not use a WOWOB (woman-owned, woman-operated business)? They’re different. WOWOBs have a big social impact as well as an economic impact.

The local founders of the WOWOB movement recently launched a free app to make it easy for anyone to locate a WOWOB to meet their needs. “Go to the App store or Google Play, and search WOWOB to download the app,” explains Mike Bull, one of the WOWOB founders. “The app continually updates as we add new business listings, and you don’t have to be a woman or a business owner to access the listings.”

Studies done by the Women’s Philanthropic Institute and others show that WOWOBs are more philanthropic at every income level, and give to charity more often and in larger amounts. These businesses also invest a higher percentage of their earnings in their families and communities, spreading wealth and creating a higher impact on future development, according to studies by the Global Entrepreneurship Monitor, published in the Harvard Business Review.

“Women-owned businesses are rising in their numbers,” says Bull.  “With rising success, they will increase social responsibility efforts, which may well change the way we all think about business responsibility.”

WOWOB launched its website ( last spring. “We are based in Phoenix but companies anywhere can join,” Bull adds.

There is no cost to search the business directory to find a WOWOB in any of 30 categories. A low-cost yearly membership in WOWB includes a listing in the online directory, a WOWOB decal to display in your office, a WOWOB logo to put on your website, and cards to give to friends, customers, clients, employees, or anyone who can help spread the word that there is a difference using a WOWOB.

For more information about membership or sponsorship of WOWOB, visit, email or call 480-447-9218.


Call for Nominations: NAWBO Board of Directors

This is an official call for nominations for the national NAWBO Board of Directors for the term of 2016-2018. The nominations committee is seeking board candidates to apply who possess the following leadership attributes and qualifications:

  • MEMBERSHIP: Is a NAWBO® voting member in good standing.
  • SERVICE: Has proven history of service and commitment to NAWBO® at the local and/or national level.
  • EXPERIENCE: Is an experienced board member with history of service on other national boards of nonprofit or membership organizations.
  • VISION: Has the ability to see the big picture, and to help develop strategy and policy to help the organization achieve its mission.
  • STEWARDSHIP: Has the ability to serve and promote the interests of the organization and the women’s business community at large.
  • INTEGRITY: Has the discretion to maintain confidentiality of board discussions and speaks with one voice when representing the organization to the community, even when in disagreement with majority decisions.
  • KNOWLEDGE: Possesses knowledge and understanding of the issues and concerns of women business owners; and has the commitment to stay informed and knowledgeable on all pertinent issues that impact our members.
  • ORGANIZATIONAL DEVELOPMENT: Has the willingness to become thoroughly familiar with the mission and how the organization actually carries out the mission day-to-day through its organizational structure and operations.
  • PERSONAL COMMITMENT: Is willing to take time and make the effort needed to fulfill director responsibilities: including understanding strategic, financial and operational issues facing the organization; and engaging personally and directly with the organization whether through financial support, advocacy, networking, personal service, or other support activities.
  • COLLEGIALITY: Has the ability to work well with others and to show respect for the ideas and views of fellow board members and staff; with the full understanding that boards operate as a body.
  • DIVERSITY: Represents a diverse segment of the women business community and have deep resources and connections in the business community.
  • FINANCIAL COMMITMENT: Possesses financial resources and capacity to make a personal contribution or bring in a sponsorship of $5,000 or more annually to the organization.
  • MEETING ATTENDANCE: Is willing to commit personal time and resources to attend all board meetings, including travel expenses. Missing more than two (2) board meetings may result in disciplinary action and/or removal from the Board.

You may learn more about the board position and access our NAWBO® National Bylaws by clicking on the link below:

The written nomination materials submitted by or on behalf of the prospective director candidate are critically important to the evaluation of her candidacy and should be prepared and submitted with careful attention to their importance. Please note that nominations that do not include all required documents and are not submitted by the October 15, 2015 deadline will NOT be considered.

To submit a nomination for full consideration, please follow these steps:

  1. CLICK HERE to complete and submit the online Nominations Form.
  2. Email the candidates most current resume/bio and headshot and any other supporting documents that may support your nominee’s candidacy at
  3. Submit both the online Nominations Form and the supporting documents no later than October 15, 2015, 6PM PST. If you need additional information or have any questions, please contact the Nominating Committee at

Please note, the in-person interviews for selected candidates will be held in Arizona on January 29-31, 2016. Thank you for your interest and continued commitment to NAWBO.

Are you taking advantage of your NAWBO member benefits?

NAWBO Phoenix LogoAt the monthly luncheons, look for a membership table with helpful information about how to make the most of your membership. Members from the membership committee will be on hand to answer your questions. Below is a list of membership benefits – are you taking advantage of as many of them as possible?

  • Annual National Women’s Business Conference
  • Educate yourself and develop skills to enhance your business through luncheon speakers and programs, NAWBO University, Mentor program, and Neighborhood NAWBO luncheons
  • Free access to AMFAM Business Accelerator online business education and toolbox
  • Purchase a vendor table at a monthly luncheon to display and market your business
  • Bi-weekly E-communications
  • Free or low cost marketing and advertising opportunities: membership directory (printed and online) and newsletter advertising; highlights of your success stories in the newsletter; share your expertise through articles or blogs (if it’s good enough for a press release we forward it to local and national publications); some articles/blogs could also end up in our exclusive quarterly insert in InBusiness Magazine
  • Corporate Partner discounts
  • Opportunity to attend meetings and events of our Community Alliance Partners
  • Networking opportunities: Monthly luncheon, monthly happy hour, Neighborhood NAWBO luncheons (increase your exposure by speaking at any of the four Neighborhood NAWBOs), Wine with the President, Book Club called Business, Books and Brains
  • Recognition of some members at our annual Desert Diamond Awards Gala in June
  • Opportunity to join the NAWBO Phoenix LinkedIn group
  • Build long lasting professional relationships and friendships
  • Option to get involved in many NAWBO committees
  • Access to online listing of all NAWBO Phoenix members who are professional speakers
  • Enhance public policy and the business environment in Phoenix, Maricopa County and Arizona for women business owners

NAWBO Phoenix Membership offers women-owned businesses a national and local platform to tap into the power of an already established community of women entrepreneurs. At the national level, NAWBO touts a membership of more than 5,000 members and 60 chapters across the country including Phoenix.

Since 1975, NAWBO has helped women evolve their businesses by sharing resources and providing a single voice to shape economic and public policy. Through entrepreneurial success and community involvement, our members help elevate NAWBO’s brand by proudly showcasing their association with an organization that propels women business owners into economic, social and political spheres of power.

Don’t miss out on the great programs we have planned for you in 2015-16!

Kristin-Slice2015-16 NAWBO Phoenix Programs overview by Kristin Slice, Director of Programs.

This year will mark my 5th year serving on the board of the Phoenix Chapter National Association of Women Business Owners. I decide that it was time to combine my skills, passion and research focus into a singular focus: create programs that move women business owners forward.

Through my work with Empowered Lab Communication it is literally my job to ask, “How can this organization better serve women business owners to help them create a greater impact?”

This year we looked at all of our NAWBO educational programs: the monthly luncheon, NAWBO University, the mentoring program and Neighborhood NAWBO’s, and asked a few key questions:

  • What does research show are the gaps in knowledge and skills that are preventing women business owners from reaching greater economic empowerment?
  • How can we leverage all of the educational opportunities we have to ensure our members are getting the most value for their time, and that the information is presented in a format that best fits that event?
  • What are the other organizations and resources in town that serve women business owners, what are they doing, and what programming can we offer that focuses on our unique strengths?

All of these questions were designed so we could meet our chapter’s mission:

NAWBO is an organization which works to: STRENGTHEN the wealth-creating capacity of our members and promote economic development; CREATE innovative and effective changes in the business culture; BUILD strategic alliances, coalitions, and affiliations; and TRANSFORM public policy and influence opinion makers.

So we took a different approach. The Programs Committee has been working hard. We have laid out an outline for each month’s topic in both the luncheons and the NAWBO Universities, and when possible we integrated the topics to match the topic matter in the mentoring program.

So below are the topics for the main monthly luncheon for 2015-2016, which happen each month on the second Wednesday from 11:00 – 1:00.

September Luncheon: The State of Phoenix Women’s Leadership

A collaborative panel discussion of leaders from the top women’s business groups in Phoenix.  Topics include why Phoenix will benefit from women’s economic advancement, what each group is working on, and the specific value of collaboration for individual women business owners.

October Luncheon: Congress Women Kyrsten Sinema Speaks on Gender Equality

November: Going Global

Celebrate global entrepreneurships month, NAWBO style. A panel discussion of women business owners who have taken their business global in a variety of industries (not just manufacturing!). Hear the good, the bad and the reality of taking advantage of a global marketplace from women who have done it. Learn clear next steps and what to expect. Plus, our marketplace will have a variety of resources to help you expand your business globally.

December: Our Signature Red Affair

(The details of this event are subject to the Red Affair Committee’s vision.)

January: Member Innovation Expo

Learn more about the best women-owned businesses in Phoenix at our newly redesigned, expanded member expos. We are inviting corporate partners and community partners to come and meet their future providers. Members’ booths will highlight what their business is doing to innovate their space and move Phoenix forward.

The details of this event are subject to the committee’s vision.

February: Scaling Up: The biggest challenges to growing a business and how to overcome them.

A panel discussion of women business owners who have broken through to the next level of success. They will discussion HOW they did it and share the challenges that exist for women business owners to break that million dollar plus mark.

March: Donna Davis, Small Business Administration, Regional Administrator, Region 9

Celebrate Women’s history month with the Donna Davis, a former NAWBO Phoenix President and now the Small Business Administration Regional Administrator, Region 9, appointed by President Obama himself.

(Tentative Scheduled)

April: Controlling The Purse

Research has consistently found that the number one reason women-owned businesses fail is lack of access of capital to grow. Now women are creating their own purse but finding new creative ways to gain the capital needed to grow an existing business. In this panel discussion of women who have received funding from a variety of sources, we’ll hear the steps they took, and the pros and cons of today’s emerging funding trends for women business owners.

May: Make a Difference: Public Policy Day

Everyday your business is shaped by the laws, regulations and behaviors of your local politicians. Meet them face to face. Let your voice be heard and take a stand on the issues that affect your business, your community and your family.

(The details of this event are subject to the Public Policy committee’s vision.)

June: Desert Diamonds

Phoenix-only Women’s Business Awards given by women business owners.

(The details of this event are subject to the Desert Diamonds committee’s vision.)


None of this can be done alone – we have two requests.

First, if you are a speaker, or you looked at that program list and thought of someone who might be a perfect fit, send an email to me ( with a copy of your bio and a description of which event you would like to be considered for (Luncheon, University, Mentoring and Neighborhood NAWBO’s) and a brief description of the topic you would like to cover. KEEP IN MIND, we are looking for specific topics, you have to tell us how you fit into our needs and how you can uniquely help women business owners. (A little secret: I already have a dozen speakers knocking down my door to talk about passion, mindset, their latest marketing tool and living your dream). Tell us how you can help us meet our mission of supporting our members. Over the next couple of weeks you will see blogs outlining the subjects of NAWBO University and mentoring programs as well.

Here’s the dirty secret: The subject matter of the programs don’t matter as much as you’d expect. Whenever we have relied on a “speaker” or topic to draw people…it has failed. NAWBO is unique because we are a group of strong women business owners, helping each other play a bigger game and fighting for a voice in our community. This year we have adjusted the agenda of our monthly luncheons to give everyone more opportunities to connect and mentor in the moment. We invite our established members to attend and share their wisdom through thought-provoking questions. Leveraging our wonderful communication channels (like our great blog and Facebook page, to name a few) to communicate the details of our organization, we are going to take every moment possible to talk about the latest in news, updates and trends that affect your business.

Secondly, I’d like to invite you to be a part of this evolving vision for our events. We are currently forming 3 new committees to take the lead on our Red Affair, the expanded member expo and the Desert Diamond awards. These committees are a great opportunity to expand your leadership and exposure in NAWBO. If you are interested please email me.

If you have feedback or other ideas please email me. I look forward to supporting Phoenix women business owners in growing stronger!

Meet Your New Board of Directors for 2015-16

NAWBO DD Board 1 2015 smallJune is a month of transition for NAWBO leadership as we conclude the 2014-15 membership year and begin the 2015-16 year. Thank you to all the dedicated members who have volunteered to lead our organization in the next year while paving the way for future leaders to achieve at an even higher level.

Serving on the Board’s Executive Committee are:

President, Nancy Sanders of the Maricopa Small Business Development Center;

President Elect, Phaedra Earhart of Farmers Insurance;

Finance Director, Nancy Hetrick of Smarter Divorce Solutions;

Secretary, Paula Wittekind of CDQ Learning;

Past President, Dorothy Wolden of Creative Intuition;

Women’s Enterprise Foundation President, Melanie Dunlap of Peaceful Spirit Enrichment Center (ex-officio); and

NAWBO Executive Director, Suzanne Lanctot (ex-officio).


Other members serving on the NAWBO Board are:

Director of Communications, Sara Korn of WriteSmith;

Director of Marketing, Tracie Rollins of The Rollins Advantage;

Director of Media Relations, Laurie Anderson of Cactus Creative;

Director of Corporate Partners and Economic Development, Susan Ratliff of Susan Ratliff Presents, Inc.;

Director of Public Policy, Wendy Anderton of Kyle Moyer & Co.;

Director of Programs, Kristin Slice of Splash Printing and Marketing;

Director of NAWBO University, Jody Owen, Business Coach, Speaker and Trainer;

Director of Mentoring, Paula Wittekind of CDQ Learning;

Director of Membership, Isabel Bannerjee of GroYourBiz;

Ambassador Chair, Carmella Dodge of Diamond Visions, Inc.;

Community Alliance Chair, Polly Phelan of Visit Phoenix;

Neighborhood NAWBO Chair, Connie Zimmerlich of Click Chick Photography; and

Retention Chair, Victoria Trafton of The Sisterhood of Happiness.



Event invitation by NAWBO member Isabel Banerjee.

If it is hard to present like the visionary you are when you’d rather crush your unflattering eyewear…

If you’d prefer a deep cleaning periodontal treatment over the agony of deciding on the right eyeglass frames to choose among the dizzying rows of product at a harshly lit optical shop…

If your new expensive eyeglass frames look better on someone else – or worse – make you feel like someone else…

If you suspect that clients don’t take you seriously because your message and your appearance does not line up…

If you have a closet full of good intentions and a night stand drawer of unloved eyeglasses…

…Then this message is for you!

As entrepreneurs and busy professionals, none of us want to sacrifice time or money to shop for anything that does not support our feeling confident, prepared and current.

Our image is the indelible memory that we leave with every contact. Being dressed and groomed to look our best supports a positive connection each time we meet someone. Looking our best contributes to our confidence and ability to focus. Wardrobe or accessory malfunctions or misfits will knock you off your game. Paying attention to your appearance and style also tells your client that you value them.

The right eyewear for your individual face shape, coloring, personality and lifestyle can have a significant impact on creating and nurturing positive relationships. A simple change in eyewear may impact a first impression, establish credibility and build trust.

For these reasons, you are invited to learn the “3 Simple Steps to Finally Love Wearing Glasses!”

Contact Isabel Banerjee, GroYourBiz, for an invitation to a fun & interactive presentation by Wendy Buchanan, Perceptions Eyewear. After 18 years of transforming the image of eyeglass wearers globally, Wendy has developed her trademarked “Be Spectacular” training program. (

Tuesday, May 12th 4 – 6:30 pm – By Invitation Only

No purchase required

Hosted by BMO Harris Bank, Paradise Valley Branch, 4574 E. Cactus Road, Phoenix

There’s still time to get better together!


Interesting Image
Support NAWBO During Our Spring Membership Drive To Power Your Business, Lifestyle And Community


“Get a seat at the table or build your own table, and make sure to include other women at that table.” —NAWBO Founding President Susan Hagar

NAWBO was founded 40 years ago (yes, 2015 is a milestone anniversary for us!) to remove obstacles and create opportunities for other women entrepreneurs across the country. In the decades that followed, it’s become much more than that: It’s a powerful community for networking and support, education, tools and resources, advocacy, mentoring, exclusive benefits and more!

Join now to experience the “power of NAWBO” and what it really means to be better together:

The Power of Connecting

NAWBO is a powerful resource for connecting and building long-term relationships with other women entrepreneurs with businesses of all sizes and from all demographics and business sectors who can motivate and inspire you, share resources and best practices and more. It’s a community of support, advice, recognition and celebration—with a 40-year history of excellence and progress—that you won’t experience anywhere else but with NAWBO.

The Power of Learning

NAWBO is a powerful resource for learning. Through our quarterly e-learning webinars, public policy calls, leadership boot camps and Women’s Business Conference, as well as local chapter events and meetings, we provide quality education on today’s most important topics that impact your business and its bottom line.

    The Power of Building Your Business 

NAWBO is a powerful resource for everything you need to grow your business into something bigger than you perhaps ever imagined, from ideas, to connections, to resources from both NAWBO and our extensive network of affiliate, affinity and corporate partners who offer exclusive opportunities, programs and savings to support your business growth.

The Power of One Voice

NAWBO is a powerful resource for having your voice amplified and heard. That’s because we speak as one voice on behalf of women entrepreneurs and business owners to influence the system and stakeholders in our nation’s capitol and state capitals that set the rules of the game for the business community. Together, we can make a difference in communities, states, the nation and, ultimately, the world—because your voice matters.

Our chapter is committed to recruiting 40 new members in honor of NAWBO’s 40th anniversary during our Spring Membership Drive, which runs from March 1-April 30, 2015—because we know as women entrepreneurs, we are better together.

During our membership drive New Members receive a $25 discount and members receive a referral bonus so tell a friend!

Join Now!

Become a member today at Click on “Join Now” under the “Membership” navigation bar.


Dorothy Wolden Dorothy Wolden

NAWBO Phoenix

President 2014/15

Creative Intuition

If you no longer wish to receive our emails, click the link below:

NAWBO Phoenix 7949 E Acoma Drive, Suite 207 Scottsdale, Arizona 85260 United States (480) 289-5768


NAWBO Member Nancy Hetrick Pens NASDAQ Article

NancyHetrickKudos to NAWBO member Nancy Hetrick, who recently wrote an article that was featured on the NASDAQ website. Nancy is the founder of Smarter Divorce Solutions, which helps divorcing couples make the best financial decisions for their situation as they go through divorce.

Nancy’s article for NASDAQ is not related to divorce, instead warning of complications that can upset even the best-laid retirement plans. Check it out:

The 5 Quickest Ways to Trash Your Retirement Plan

Has your work been featured in the news or on a prominent website?
Let us know and we’ll feature it on the NAWBO blog. Email Suzanne Lanctot (suzanne[at]

What is NAWBO Phoenix?

NAWBO is the nation’s largest organization for women business owners. NAWBO is committed to strengthening the wealth-creating capacity of our members and promoting economic development; creating innovative and effective changes in the business culture; building strategic alliances, coalitions and affiliations; and transforming public policy and influence opinion makers.

You get access to the greatest resources in the nation and the ability to connect and learn from other women business owners from across the nation.

We are proud that the Phoenix Chapter of NAWBO is one of the strongest in the country. We have a variety of tools and opportunities to help you grow and strength your business. From intimate networking at our Neighborhood NAWBO’s to gaining fundamental business management skills at our mentoring programs, NAWBO is a tremendous resource.

If you have any questions or if there is something that we can do to help you grow your business, please let me know. Please connect with us on Facebook and we hope that you will consider joining NAWBO as a member.

Connect Online – We have a blog, Facebook and twitter presence. Did you take photos at an event? Post them on your social media profile using #nawbophx so you can share what NAWBO means to you.

Submit Your Expertise – NAWBO members are some of the leading experts in their industry. We highlight our members’ expertise on our blog via guest posts, and by publicizing members’ awards and accomplishments. Submit your guest post or news of note by emailing Also, be sure to subscribe to our blog to get the latest in small business tools.

WIN Wednesday – Every Wednesday on our blog we will post photos of the blue ask slips that are collected from our members at our monthly luncheon. We believe you get what you give. Try to connect NAWBO members with your resources.


The Phoenix Chapter of NAWBO


Congratulations to the NAWBO Desert Diamonds Awards Winners!

Awards finalists

2014 Desert Diamonds Awards Finalists. Photo by Candice C. Thornton-Easel Photography-Mesa, Arizona

This past Wednesday, the Phoenix NAWBO chapter celebrated the contributions of members who went above and beyond in their service to our organization. The winners are:

Jackie Wszalek – Business Owner of the Year

Dorothy Wolden – Member of the Year

Nancy Sanders – Bridge Builder

Lynda Bishop – Unsung Hero

Carmella Dodge – Spirit of NAWBO Sisterhood

Southwest Gas – Corporate Partner of the Year

President’s Choice Winners:
Christie Cothrun
Phaedra Earhart
Richard Mart
Paula Wittekind

Congratulations to the winners, and to all the finalists and nominees who also made valuable contributions throughout the year. There can be only one official winner in each category, but anyone who’s been active in the chapter knows that all of the ladies who were nominated deserve to be recognized for their contributions:

  • Connie Zimmerlich
  • Melanie Dunlap
  • Phaedra Earhart
  • Kristin Slice
  • Julie Kern
  • Jody Owen
  • Paula Wittekind
  • Candice Thornton
  • Julie Heiland
  • Kjell Andreassen
  • Nancy Hetrick
  • Sara Korn
2014-15 board members

2014-15 board members. Photo by Candice C. Thornton-Easel Photography-Mesa, Arizona

New year, new theme… same commitment to powerful results!

Wednesday’s gala also marked the transition from the 2013-14 year to the 2014-15 year. President Jackie Wszalek handed the leadership reins over to incoming president Dorothy Wolden, and the new board was sworn in. Dorothy unveiled her team’s theme for the coming year: “Let’s Get Down to Business.”

We’re eagerly looking forward to another year of deepening connections in a way that leads to real results for members’ businesses!

Last but not least, thank you to the sponsors who contributed to the success of Wednesday’s gala:

  • CopperPoint Mutual Insurance Company
  • Southwest Gas
  • Omni Resorts – Montelucia Scottsdale
  • SRP
  • Southwest Airlines
  • Phoenix Floral Design – Christie Cothrun
  • Diamond Visions, Inc. – Carmella Dodge
  • Farmers Insurance – Phaedra Earhart
  • Your Wealth & Health – Eric Laubach
  • Despins Printing & Graphics – Jackie Wszalek

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