Rank higher in search results by making your website mobile friendly

Laurie_webGuest post by Laurie W. Anderson of Cactus Creative.

2014 was a turning point for mobile web searches. For the first time, mobile devices accounted for up to 50 percent of web searches. So, from a marketing standpoint, it is imperative for business owners to offer a mobile friendly website to these users. Google is continuing to reward mobile friendly or “responsive websites” with higher SERPs (search engine result pages).

Mobile-friendly tag in search results

In late 2014, Google announced that it had added a “mobile-friendly” designation to websites that are optimized for mobile devices, and that designation affects SERPs.

Google continues to focus on improving the mobile user experience and directing you to mobile friendly sites, so they recently stated “Starting on April 21, 2015 mobile-friendliness will be considered an important ranking factor for mobile search results.”

How does Google determine “friendliness”?

There is an easy way for you to see how Google will tag your firm’s web site–
take Google’s Mobile Friendly Test. What exactly makes a site mobile-friendly? Here is the list of criterion that Google checks:

  • Avoid software that is less supported on mobile devices, like Flash Player.
  • Use an appropriately-sized text so users do not have to “pinch and zoom.”
  • Use phone optimized navigation (large links).
  • Automatically size content to the user’s screen to reduce horizontal scrolling.
  • Use “responsive programming” to ensure your web design responds to any device size.

Enjoy the results!

Optimizing your company’s website for mobile-friendly use gives your website higher scores, and a significant edge over your competitors, who may not yet realize the importance of compatibility. Then, simply enjoy the benefits of Google boosting your firm’s site in its rankings.

Laurie Anderson and Jim Varner are the owners of CactusCreative.Net and report frequently on changes that affect all aspects of marketing. Contact them at Laurie@cactuscreative.net or 480-414-4711.

Members, if you would like to submit a guest post for the NAWBO blog, contact Sara Korn.

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